š§ Identity Is a Ticking Clock
At some point, you stop chasing balance and start choosing who you are.
ā³ The Build vs. Everything Else
Iāve been building EchoCart.
Itās working.
But I hit a wall.
The hard part?
Getting products into the system.
No products = no recommendations = no revenue.
But honestlyā¦
Thatās not the real challenge.
šŖ The Real Challenge Is Identity
While troubleshooting product imports,
I realized I wasnāt just stuck in code.
I was stuck between versions of myself.
Every day, Iām split between:
Builder
Father
Athlete
Husband
Leader
Creator
You feel this too, right?
š± Everyone Has a Role
Some people double down on travel.
Some go all in on their career.
Some commit to parenting.
Some chase freedom.
Some chase legacy.
They post it.
They live it.
They own it.
And sometimesā¦
You want to be all of it.
But you canāt.
ā±ļø Time = Your Only Real Currency
You donāt know how much you have.
But you spend it every day.
Every choice has a cost.
Every habit adds up.
So ask yourself:
Who are you becomingā¦ based on how you spend your time?
š§ My Advice:
Lean in harder.
If youāre already leaning toward somethingā¦lean more.
If youāre a builder, build.
If you care about family, be there.
If you want strength, train.
You donāt need to be everything.
You need to be consistent.
Master one identity first.
Then expand.
š Final Thought
Youāre not lost.
Youāre just at the crossroads.
Clarity comes when you choose.
Choose who you want to be.
Then align your time.
Thatās how you win.
ā Caleb
P.S. Iām still building EchoCart, even when itās hard. Because Iāve chosen to be a builder. And that means showing up even when itās not smooth.