About Build Different

I'm Caleb King. Engineer, director, dad.

I spent almost five years leading 20+ engineers across product, platform and AI at Forbes. Now I'm an AI architect and educator — helping small and large businesses adopt AI and modernize their tech for how the world actually works today. I'm also building Coachh, an AI health coach for iPhone and Apple Watch.

This newsletter is where I write down what I'm actually seeing in AI and engineering, and how I actually build with it.

Free: every Tuesday

My take. What's happening in AI, tech careers and building, and what I think it means for you. It's opinion, not a news recap.

Paid ($5/month): every Friday

Playbooks. "Here's how I actually did X as an AI architect." The exact steps, prompts, tools, architecture decisions and the mistakes I made. It's the stuff I'd walk a senior engineer on my team through. Paid also gets the full archive and the subscriber chat.

Who it's for

Engineers, tech leads and builders who want to use AI to do real work, and who don't want to just read about it.

More from me

• YouTube: @CalebKing0, 100K+ builders watching

• Coachh.app: the AI health coach I'm building

No hype. No recycled hustle content. Just what works.

Let's build different.